Dubai’s Brand Value Just Hit Dh1 Trillion – Here’s What That Actually Means
A trillion dirhams. Not a country’s GDP. Not a tech giant’s market cap. The brand value of a single city. According to a new study by Brand Finance -the world’s leading brand valuation consultancy -Dubai’s place brand value has surged to nearly Dh1 trillion, ranking it fifth among the most powerful city brands on Earth. […]
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