Dubai’s Coca-Cola Arena Reveals Details On Its Diversification Strategy In Light Of An Ever-Changing Live Events Market
The world of live entertainment was decimated by the Covid crisis, but quick decision making, modern technology and nimble thinking enabled Dubai’s Coca-Cola Arena to put on a wide variety of crowd-pleasing events during a stellar 2021, says its General Manager, Mark Jan Kar. During the last six months, Coca-Cola Arena has diversified its strategy […]
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